CancerNavigator
The client
CancerNavigator partners with businesses and labor unions to offer an add-on service to traditional healthcare. Based on years of research and an expansive knowledge platform, they help patients answer two important questions: For their specific type and stage of cancer, what are the specific characteristics they should look for in their care team? And, in every region, which centers have the sub-specialization and expertise to treat their type of cancer well?
The project
After spending four years conducting research on 52 different types of cancer to build their knowledge database, CancerNavigator (originally Cancer Study Group) needed a simple brand and a “home” online where they could begin transitioning to working directly with employers and hospitals to provide their services. We created a logo and branding suite and a simple website, then worked with them to transition to a new name and an expanded website as they grew. We also created a suite of marketing collateral, such as brochures and slide decks, and recently designed their booth for one of the largest union conventions in the country.