Aspen Education & Society Program
The client
The Aspen Education & Society Program, housed within the Aspen Institute, is dedicated to improving public education in the United States. They create safe spaces for candid conversations and authentic learning among everyone who has a stake in public education — from national leaders to high school students. These convenings lead to deep connections and actionable insights that galvanize education leaders to advance bipartisan solutions for the most pressing issues facing public education.
The project
The Education & Society Program needed a new brand that better represented their work and identity, while also living harmoniously alongside other Aspen Institute programs and within the guidelines of the Institute itself. We developed multiple brand and logo concepts, eventually landing on a design that centered the concept of the magic that happens within the spaces that they create — something that couldn’t happen without every one of the individuals in those spaces coming together. We built this into a full brand suite, brand standards, and organizational templates for day-to-day use.